“I Am Mercedes” Campaign
Mercedes-Benz gets part of its namesake after founder Carl Benz’s daughters, Mercedes. As the company grew from the first ever motor vehicle to the leading manufacturer of modern luxury vehicles that we know today, the Mercedes’ name has also become emblematic of the company’s dedication to the next generation. To further exemplify that, Mercedes-Benz launched “I Am Mercedes,” which honors 10 diverse women named Mercedes as they share their hopes and dreams for their future. Check out the videos below to find out more!
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