Introducing The Teen Driving Simulator

September 6th, 2019 by



Mercedes-Benz of Sugar Land and Comcast are joining forces to make Houston’s roads safer! Beginning September 28, Mercedes-Benz of Sugar Land’s Teen Driving Safety School at MSR Houston will feature an innovative upgrade with the addition of Comcast’s Distracted Driving Simulator.

“The Distracted Driving Simulator was originally created to educate our 1,200 Houston-area technicians about the dangers of distracted driving at work and beyond,” said Michael Bybee, Director, External Communications, Comcast. “Since using the simulator internally, we’ve seen a 26 percent decrease in the number of vehicle-related accidents with our drivers. It seemed ideal to share the experience with new drivers as well.”

Distracted Driving simulator provides a real-life driving simulation for drivers to experience the dangers of texting. Now, participants of Mercedes-Benz of Sugar Land’s Teen Driving Safety School can test their attention to the road and the consequences of texting and driving on the simulator as part of the driving safety school’s curriculum.

“Comcast’s Distracted Driving Simulator aligns with Mercedes-Benz of Sugar Land’s brand values including safety and innovation,” said Derek Brown, VP of Marketing. “The simulator is a powerful resource we can now use to educate young drivers about the dangers of distracted driving in a controlled off-track environment. This feature, combined with behind-the-wheel professional driving instruction, will equal better prepared drivers on the roads and fewer accidents.”

Distracted driving is a public health issue that affects us all. The latest statistics show motor vehicle fatalities are up 6% from 2015. More than 40,000 people were killed on our nation’s roadways last year, and distracted driving is a major contributor.