Mercedes-Benz of Sugar Land Hosts Oktoberfest Event

October 17th, 2018 by


Sugar Land, Texas – Mercedes-Benz of Sugar Land brought a taste of Germany home to the Sugar Land community this past weekend. The free event hosted by the dealership brought over 300 visitors who were invited to dust off their lederhosen and celebrate the fall season with German-inspired food, music and family activities right inside the dealership.

The Oktoberfest event kicked off at 9 a.m. on Saturday, October 13 with the Mercedes-Benz Club of America: Houston Chapter and the AMG® Social Club showcasing a variety of vehicles dating back to 1959 and more modern designed AMG® cars of today. The first 100 guests in attendance were treated to free Oktoberfest-themed t-shirts and kolaches.

Throughout the day, patrons were able to not only take advantage of one-day vehicle specials, but also complimentary themed photos and pumpkin decorating. Professional race car driver and Mercedes-Benz of Sugar Land brand ambassador Kory Enders was also on-hand for the event taking pictures with guests, signing autographs and displaying his No. 11 Tatuus USF17-Mazda.

The setup on the grounds of the dealership included an Oktoberfest-themed showroom with picnic tables and cultural decor. Visitors were also able to immerse themselves in the theme with German-inspired music playing throughout the day accompanied by complimentary pretzels, brats and bier.

“Bringing together the community to celebrate German culture is a special experience for us,” shared Ken Enders, President and Owner of Mercedes-Benz of Sugar Land, “We love the heritage Mercedes-Benz vehicles represent and the unity Oktoberfest stands for. This was a spectacular turnout that exceeded our expectations.”

Mercedes-Benz of Sugar Land is a Houston-area luxury dealership with a large selection of new Mercedes-Benz vehicles. Happy to serve the communities of Katy, Richmond, Rosenberg, and Stafford with a premium car buying experience, Mercedes-Benz of Sugar land is family owned and operated and meets the highest standards of excellence in terms of selection, service and a premium facility.  For more information on our dealership or if you are in the market for a new or pre-owned Mercedes-Benz vehicle, visit us at 15625 Southwest Freeway in Sugar Land, Texas. For exclusive content, be sure to follow us on any of our social media channels at @mbsugarland.