Oktoberfest SLTS 2022

October 18th, 2022 by

Oktoberfest Presented by Mercedes-Benz of Sugar Land

Relive the excitement of the first annual Oktoberfest presented by Mercedes-Benz of Sugar Land at Sugar Land Town Square


PROST (cheers) to the first annual Sugar Land Town Square Oktoberfest presented by Mercedes-Benz of Sugar Land!   

It was a perfect fall day for Sugar Land Town Square’s Oktoberfest celebration. More than 7,000 guests came out to enjoy the festivities where at the main stage, entertainment by Electric Circus and Eurofest got the crowd pumped for a day of traditional Oktoberfest festivities. 

Attendees channeled their inner beer connoisseur and indulged in a variety of Oktoberfest-inspired dishes at the Flying Saucer Beirgarten. Cheers echoed in Town Square, where spectators enjoyed the Dachshund Dash, Beer Stein Race, and Stein Holding competitions. In addition, the shopping was amazing with the already exceptional Town Square retailers in addition to the (pop-up) Boho Market highlighted local makers, with many unique shops in which to browse.     

Our First.Class.Access clients got to experience both the tasty offerings of Flying Saucer and (soon to open!) BB Italia in the Mercedes-Benz Insider Experience. In addition, all attendees enjoyed the best of Town Square: Mahesh’s Kitchen, Japaneiro’s , Jupiter Pizza & Waffle, The Sweet Boutique Bakery and The Rouxpour. And finally, thank you to the brand-new Department of Wonder (check this experience out) which served as the backdrop for a truly inspired after party.   

We hope to get to do this all again next year!  

View the photos below!